Concept Creation and Development

In concept creation and development, bold ideas come to life. This is where Addmind crafts a completing image for the client’s outlet, beginning with the identity and going into details such as design and menu.

How it works:
Addmind collaborates with clients to create a unique concept catering to their requests, based on extensive research. In this stage, the identity is crafted, along with essentials such as name and logo, interior themes and the style of the kitchen and menu.

Key factors addressed include:
• Architecture and interior design: Expert advice on issues such as space division, bar areas, drop-off points, IT systems etc…

• Graphic Design/Visual Identity: Consistent and coherent brand identity up to par with the required positioning – including graphic design, branding printing, collaterals, packaging and merchandising.

• F&B Menu Creation:
- Food Menus
- Beverage Menus
- Menu Engineering, Recipes & Training Manuals

Strategy, Management and Human Resources

Addmind is able to support any F&B outlet, bar, restaurant that would like to bring their services a step forward and a cut above the rest. Staffing requirements are meticulously arranged to ensure a smooth workflow. From a financial perspective, we provide invaluable advice into steering an outlet’s cost strategy.

• HR Services: HR services for outlets, ranging from organization and recruitment, to training and follow up assessments.

• Training & Development: Back of the house training, front of the house training, management training program, training manual development and updating, staff orientation…

• Analytical Studies: Pre-opening studies, food cost and inventory, monitoring efficiency performance, P&L statements, profitability studies, cost analysis, business development studies/franchising.

• Legal Assistance: Issues pertaining to the opening and maintenance of a new or an established outlet.


Addmind has collaborated with some of the most famous names in the entertainment world, including international DJs and legendary performers from the clubbing circuit.

Some of these are: Steve Angello (Swedish House Mafia) – Fedde Le Grand – Richard Durand – JD Davis – Steve Edwards.

Addmind has an exceptional track record in booking, organizing and planning talked-about nightlife events, having teamed up with some of the greatest stars in the business.

Because the right entertainment is paramount in raising the caliber of an event, we work with top-notch acts to generate exposure and excitement for outlets.